DRAW / PERFORMANCE CONSULTING

The space is only the beginning.

DRAW connects the environment, service model and coaching standards into one coherent performance concept.

Existing spaces · New openings · Teams

THE LAB / PARIS · 2019—2023

250 M². Designed. Opened. Operated.

The Lab is the founding proof of the DRAW approach: a space shaped around individual coaching, from circulation and equipment to the daily client experience.

The advisory work is informed by its design and by three years of operating it.

Space

Zones, circulation, capacity and equipment.

Service

Client journey, offer and operations.

Coaching

Programming, standards and floor reality.

The completed training floor at the DRAW YOUR BODY Lab in Paris

The empty Paris space before it became the DRAW YOUR BODY Lab

Three-dimensional layout study for the DRAW YOUR BODY Lab

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WAYS TO ENGAGE

Three formats. A clear scope.

Performance audit

For an existing space that needs clarity, optimisation or repositioning.

A review of zones, flow, capacity, equipment density, coaching use and the service experience.

Deliverables

Prioritised diagnostic · Structured recommendations · Review session

Concept & development

For a new opening or a new positioning.

Performance brief, spatial principles, equipment strategy, service architecture and coaching standards.

Deliverables

Concept brief · Zoning and use principles · Operating framework

Team education

For a team that needs one shared standard of practice.

Focused work on strength, speed, running, assessment or individual programming, built from the team’s context.

Deliverables

Preparation · Focused workshop · Applied framework

THE ENGAGEMENT

A clear framework, from the start.

Context

The project, its current stage and the decision to be made.

Scope

Deliverables, timing and terms are formalised.

Engagement

Audit, working sessions and on-site input as required.

Handover

Decisions and recommendations are documented and presented.

THE RIGHT CONTEXT

When the space, service and coaching need to work as one system.

The work is for founders, clubs, academies and hospitality projects making structural decisions before investing, opening or evolving their offer.

I am not brought in simply to dress a room. I work where use, service and coaching need to become one coherent system.

DRAW advises on performance strategy and use. Regulated architecture and construction management remain with the relevant appointed professionals.

PROJECT ENQUIRY

Start with the project.

Share the context, current stage and the decision this engagement should help you make.